Zwitterionic. It’s a real word.
Kids get this campaign, too.
No scientists were harmed.
“Amazing! From the time this first hit the market, the sun came out, my sinuses cleared, and Becks called to say congrats.”
Pictures of DNA strands. Protein diagrams. People in lab coats. This sea of sameness is what biotech firms use to differentiate themselves. But one small company in that sea is run by thinkers and dreamers. It works to a higher standard and it needed branding that said so. Really good branding. With mountaineers and moons and clouds, oh my.