There are capillary plates.
Those are real DNA waves.
“Nothing in our history outdid this time-tested concept. Boosted sales, smelled like hot dogs, and beeped when done.”
Like any company, there’s stuff that’s inside the box and stuff that isn’t. So these boxes contain stuff for Sanger DNA sequencing clean-up and nucleic acid purification (try not to choke on that mouthful). But what they don’t contain is empty promises, headaches, and neglect. Now those are qualities we can all relate to. So they were the perfect qualities for a campaign.